Diversification is a business growth strategy in which a company develops or acquires new products and services, or enters new markets beyond its existing ones to provide new products and/or services.
It’s a strategy that can be used to kickstart a struggling business, or expand on the success of an already profitable company with strong brand loyalty.
And while diversification can lead to growth, it can also be unpredictable and risky if not properly planned out.
At GoTo Generator, we specialise in providing advice about how to approach diversification as well as hands-on support to guide you through the process from planning to implementation.
We guide you through your market research, regulatory requirements, potential barriers, competition or potential partners, customer needs assessment, product development strategy and the sales, marketing and supply chain operations that you will need to cope with added demands.
Book a call with our Business Diversification specialist, Maria Pombo, to discuss your diversification plans.
About GoTo Generator
Generator are senior specialists collaborating in teams on projects to deliver value-based outcomes.
Our promise to our clients:
- We deliver outcomes faster and more efficiently than individual providers
- We operate an expertise-based model which means the senior specialists who take on the project PLAN, EXECUTE and DELIVER the project
- We share our experience and expertise using our hands-on approach
- We deliver faster results often achieving multiples of ROI on EBITDA/Cash
- We work with companies who have a strong desire and ambition to grow, accepting that change is part of that process.